Privacy statement

This website is run by Shu Shu. We are committed to protecting your privacy and we comply with the Data Protection Act 1998. This Privacy Policy describes the information we may collect from you, how we use it to provide an improved online experience, how you can instruct us if you prefer to limit the use of that information and the procedures that we have in place to safeguard your privacy.

You can visit the Website without disclosing any personally identifiable information about yourself. However, by using this Website to submit information to us you signify your consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree to us acquiring or using your personal information in accordance with this policy you should not submit information to us through this Website.

Please note that this privacy policy does not cover links to other websites.


We collect, use, store or otherwise process personal information that relates to and identifies you, including but not limited to your name, postal address, email address and any other information collected on registration with the Website and through surveys, to the extent that is reasonably necessary to provide the services that are available to you through our Website.

We process your personal information so that we can deal with your orders and enquiries; understand your purchasing your profile; carry out market research and provide you with marketing information on products and services.

We only hold your personal information for the purposes stated above and only for as long as is necessary for these purposes. We will not hold excessive personal data. If you stop using the Website we may continue to use and disclose your personal information in accordance with this Privacy Policy (as amended from time to time) unless you ask us not to.

We do not pass on your details to unrelated third parties for marketing purposes.

If you wish your contact information to be removed please write to us at: Customer Services, Shu Shu, 140 High Street, Berkhamsted, Herts., HP4 3AT.


We have put in place various security measures in accordance with up to date industry procedures as set out in this policy to keep personal data as safe and secure as possible and to protect against unauthorised or unlawful processing and accidental loss, destruction or damage. However, by their nature, the Internet and email are not secure and we cannot accept responsibility for any such unauthorised access or loss of personal information that is beyond our control.

It is essential that you protect your password and user name and do not share it with or disclose it to anyone.

Information about you may, for the purposes set out in this Privacy Policy, be disclosed to: successors in title to our business; third party consultants, contractors or other service providers who may process your personal information on our behalf when providing services (including but not limited to IT support services) to us; and government bodies and law enforcement agencies and in order to comply with the law or the requirements of a regulatory authority.


Cookies are pieces of information transferred to your computer’s hard disk from a website. We use cookies on our Website. They allow our Website to store information about your browsing patterns, making the Website more useful to you. Cookies are commonly used throughout the Internet to offer personalised services and are used by many major sites. Most browsers are automatically set to accept cookies.

Each time you use our Website, a cookie is accessed. This way, we can track the features you use and the pages and content that you view on the Website to help provide a personalised experience. You can also choose to enable the cookie to let you automatically log in to the Website so that you do not have to remember and re-enter your email and/or password each time you visit. You should not, however, exercise this option where you are using a shared computer.

You may disable a cookie by activating the setting on your browser which allows you to refuse the setting of cookies. However, by doing so you may lose certain features on our Website that require a cookie to work properly e.g. personalised greetings, account preferences. We may use the information collected by the cookie to provide us with various statistics. These statistics will not identify any individuals.

For general information about cookies go to


By submitting any personal information to us you consent to the use of your information as set out in this policy. We reserve the right to amend or modify this Privacy Policy. Any changes will be displayed on this page. If we make any substantial changes we will notify you by posting a prominent announcement on our Website and in any email we send to you within a month of such change. Continued use of the Website will signify that you agree to any such changes.


Shu Shu is registered as a Data Controller under the terms of the Data Protection Act 1998 and we ensure we comply with the Act. Our registration number is Z1547529.